TARGET PROFILING
  
Intel: Intel used our real-time Industry Sales Intelligence portal to both inform its sales staff on the business drivers affecting their top financial services clients, as well as provide detail profiles of its top 40 accounts - including organisational mapping, key contacts, real-time news, IT footprint, and opportunity indicators.

Computacenter: The company (www.computacenter.com) commissioned Riversix to analyse its top 10 clients and formulate detailed account plans to be reviewed with each of the account directors. This included relevant business drivers, specific challenges by department, opportunity indicators and recommended next steps.

 

 
MARKET DRIVERS
  
EG Solutions: EG (www.eguk.co.uk) offers workforce and process performance improvement solutions.  Riversix were commissioned to define the top 10 business & operational drivers within the Financial Markets industry that could have impact on the company, its proposition, and its approach to the market.  After extensive research these were presented back to the company broken down into 3 categories

Interwoven: Our Riversix methodology in developing a market message that is tuned to the most immediate business drivers - to deliver a core message and its unique business benefits to a finely targeted audience has resulted in 30+ new business meetings for Interwoven across multiple product lines and industries..

 

 
INDUSTRY MESSAGING
 
Fujitsu-Siemens: Riversix worked with Fujitsu-Siemens to refine its core messaging across multiple industries relating to the company's Primergy server product set.  This required developing a consistent message for sales, marketing and product management viewpoints - and enabling this consistent message to be adapted for distinct audiences from Finance, to IT to Operations.

Pulse-Check: Riversix worked with Pulse-Check (www.pulse-check.com) to refine the company's employee monitoring and optimisation solutions to target the Public & Charity sectors - followed by a lead generation exercise to generate 15 new business led meetings with the appropriate decision makers within these institutions. 

  
TRAINING 
 
Atos Origin: Atos Origin attended one of our most popular training courses: Selling In The City: An Introduction to Financial Markets for Technology & Solution Vendors.   The feedback was most appreciated - describing the course as "very informative and enjoyable".

Citigroup: Riversix developed a bespoke course for intern, graduate and new joiners to Citibank in London - to provide them with a ground-up introduction to the company and its industry - enabling a more confident and productive new workforce.